Examining adoption of mobile game in Nepal with extended TAM

Arjun Neupane, Nawaraj Paudel, Keshav Poudel and Tej Bahadur Shahi

International Journal of Business Information Systems, 2025, vol. 49, issue 2, 143-160

Abstract: This study examines the relationship between perceived ease of use, enjoyment, social influence, usefulness, flow experience, use context, and behaviour intention to adopt mobile games in the Nepalese context through an extended technology acceptance model (TAM). This study uses a quantitative approach to collect mobile users playing mobile games from Kathmandu, Nepal. Structural equation modelling (SEM) is used for statistical analysis, including model measurement and hypothesis testing. The finding demonstrated the significant relationship between perceived ease of use (PEU), perceived enjoyment (PE), and flow (FL) to the positive impact on behaviour intention to play mobile games. This study highlighted the important factor that needs to be considered by the mobile game developer to increase the behaviour intention of the user that needs to focus on PEU, PE, and FL while developing the mobile games. This study offers a theoretical contribution to mobile game developers to assist in developing mobile games.

Keywords: perceived usefulness; flow; use of context; behaviour intention; mobile games. (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:ids:ijbisy:v:49:y:2025:i:2:p:143-160

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