Examining the role of untact innovative technologies in restaurants and consumer purchase intention: tackling with post COVID-19 circumstances

Bader A. Alyoubi

International Journal of Business Information Systems, 2025, vol. 49, issue 3, 412-430

Abstract: The current research sought to investigate how untact innovative technologies, subjective norms and perceived behavioural control impact restaurant customers' purchase intention during COVID-19 pandemic. The research survey is conducted through online platforms including social media websites and direct e-mails to respondents. For data analysis, 370 valid questionnaires were used. Structural equation modelling approach was employed for data analysis. Findings of the structural equation modelling approach revealed that collectively subjective norms, perceived behavioural control, expected cleanliness, lower employee interaction and customer attitude explained R² 77.1% substantial variance towards customer purchase intention. This study suggests that policy makers should introduce untact innovative technologies that will reduce employee interaction with customers. Similarly, cleaning through ultraviolet radiation will encourage customers to purchase food in untact environment during COVID-19 pandemic. This research is significant as it provides innovative solution for hospitality industry during and post COVID-19 pandemic crisis using untact innovative technologies.

Keywords: untact innovative technologies; employee interaction; expected cleanliness; subjective norm; perceived behavioural control; purchase intention; COVID-19. (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.inderscience.com/link.php?id=146983 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijbisy:v:49:y:2025:i:3:p:412-430

Access Statistics for this article

More articles in International Journal of Business Information Systems from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().