Do customers improve new product development efficiency? Revealing the impact of manufacturing-based absorptive capacity

Robin Von Haartman

International Journal of Business Performance Management, 2013, vol. 14, issue 2, 149-165

Abstract: In order to collaborate with customers in new product development efficiently, companies need to maintain some inherent competence that allows them to both understand the external party's processes and absorb external knowledge. The aim of this study was to operationalise absorptive capacity for manufacturing and examine its impact on new product development efficiency. A large scale survey was sent out to Swedish manufacturing companies and the data was analysed using hierarchical regression. The results show that it is not manufacturing competence per se that increases new product development (NPD) efficiency, but rather how the competence is leveraged through various integration mechanisms. The results indicate that the indirect ability to improve NPD efficiency should also be taken into account when a firm is deciding whether to invest in manufacturing or not.

Keywords: customer integration; absorptive capacity; ACAP; manufacturing industry; new product development; NPD efficiency; Sweden; collaboration; manufacturing competence. (search for similar items in EconPapers)
Date: 2013
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.inderscience.com/link.php?id=52939 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijbpma:v:14:y:2013:i:2:p:149-165

Access Statistics for this article

More articles in International Journal of Business Performance Management from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().