Analysing the product and service aspects of a manufacturing supply chain: a dairy industry perspective

Pramod Kumar Mishra and B. Raja Shekhar

International Journal of Business Performance Management, 2015, vol. 16, issue 2/3, 321-338

Abstract: This paper has made an attempt to assess the relative importance of product and service aspects of a manufacturing supply chain. The relative performances of the product and service, from view point of consumers, in a dairy-food supply chain have been assessed critically to make inferences. The paper argues that both product and service aspects are relatively important to a consumer. To be more precise, with the best product (in terms of price, quality etc.) a very low service level will put the supply chain at sub-optimal level of performance. On the contrary, a poor quality product with highest level of service will also not perform well in the supply chain. However, the paper has endeavoured to assess both the attributes and concludes that service aspects (service level requirements) offset the product aspects for better supply chain performance, in comparison. The paper has also identified the critical components of product and service aspects of the dairy-food supply chain which required to be strengthened for better supply chain performance.

Keywords: dairy products; dairy services; manufacturing supply chains; dairy industry; supply chain performance; dairy supply chains; dairy manufacturing; supply chain management; SCM; dairy foods; India. (search for similar items in EconPapers)
Date: 2015
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.inderscience.com/link.php?id=68724 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijbpma:v:16:y:2015:i:2/3:p:321-338

Access Statistics for this article

More articles in International Journal of Business Performance Management from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().