Hope and glory: an expanded social strategy diagnosis model to incorporate corporate social responsibility within business strategy

Andreia Areal, Bryan McIntosh and Bruce Sheppy

International Journal of Business Performance Management, 2016, vol. 17, issue 2, 117-131

Abstract: Corporate social responsibility has been seen by corporations as a practice to adopt as an act of philanthropy. There have been attempts to expand the role of social responsibility to business problems however there has never been an attempt to consider the strategic alignment of social outcomes to strategy. This article analyses the role of strategy by providing a review of strategy using Whittington's generic strategies model and expanding the same model to incorporate a social strategy model that supports the anecdotal idea that social responsibility can be potentially strategic. The paper centres its argument within the Indian context.

Keywords: business strategy; corporate social responsibility; CSR; shared value; bottom of the pyramid; BOP; social strategy diagnosis; strategic alignment; social outcomes; India; generic strategies model. (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:ids:ijbpma:v:17:y:2016:i:2:p:117-131

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