B2C e-commerce: the Italian market

Umberto Bertele, Raffaello Balocco, Isabella Gandini, Andrea Rangone

International Journal of Business Performance Management, 2002, vol. 4, issue 2/3/4, 182-201

Abstract: This article deals with the Italian B2C e-commerce market and serves two purposes. Firstly, the evolution of the business is described by reference to the principal results of a study carried out by an observatory of B2C electronic commerce in Italy promoted by the Associazione Impresa Politecnico, Idc Italia and The Boston Consulting Group [1]. Secondly, the main business models currently found in Italy are analysed with the help of some important cases.

Keywords: e-commerce; B2C; performance; business models. (search for similar items in EconPapers)
Date: 2002
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Persistent link: https://EconPapers.repec.org/RePEc:ids:ijbpma:v:4:y:2002:i:2/3/4:p:182-201

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