The factors influencing the acceptance of drones as delivery option for young consumers

Vaibhav Misra and Smriti Shukla

International Journal of Business Performance and Supply Chain Modelling, 2025, vol. 15, issue 3, 231-254

Abstract: This study aimed to examine the influence of predictors of drone delivery on young consumers' intention to adopt drones as a medium of delivery in the Indian context. The theoretical framework was developed using a combination of diffusion of innovation theory and perceived risk theory. 230 respondents aged 18-34 years were considered usable for this study. Principal component analysis and multiple regression analyses were used for the analysis. The results showed that relative speed advantage (RSA), performance risk, and delivery risk positively influence the intention to adopt drone delivery, whereas green image negatively influences drone delivery adoption. The limitations of this study are discussed. The present study is one of the first attempts to understand the factors influencing the acceptance of drone delivery in India, which will help to understand the importance of environment-friendly deliveries.

Keywords: diffusion of innovation; drone delivery; perceived risk; privacy; performance risk; delivery risk; innovativeness; speedy delivery; environment friendliness. (search for similar items in EconPapers)
Date: 2025
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