Store patronage and retail competition in emerging markets

Edgard Barki, Felipe Zambaldi, Carlos Eduardo Lourenço and Cristiano do Amaral Britto De Castro

International Journal of Business and Systems Research, 2016, vol. 10, issue 1, 62-77

Abstract: Large and local retailers' competition for customer patronage in emerging markets has received limited attention. One main discussion when analysing emerging markets is the role of large retailers and local companies. In many situations small retailers are the only option for consumers, as large retailers have not reached low-income communities. In the Brazilian context, data from two locations with different profiles has been analysed using the Bayesian estimation probit to determine store patronage. Results show that local retailers have a competitive advantage based on functional and emotional attributes.

Keywords: emotional benefits; functional benefits; low-income communities; store patronage; Brazil; retail competition; emerging markets; Bayesian estimation probit; local retailers; retail stores. (search for similar items in EconPapers)
Date: 2016
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