 Innovation and strategic marketing - the key factors: a literature review on Indian micro small medium enterprisesC.P. Lohith, R. Srinivasan, Rajeshwar S. Kadadevaramath and S. Shrisha International Journal of Business and Systems Research, 2018, vol. 12, issue 1, 53-68 Abstract: Micro small medium enterprises (MSMEs) had a significant role in improving the economic growth of the Indian industrial sector. It has maintained consistent growth rate at 11.5% a year which is higher than the overall GDP growth rate over the years as compared to the agricultural sector. Their contribution is significant with respect to the manufacturing sector and also with reference to exports. Indian MSMSEs have started manufacturing very high technological products compared to the earlier scenario. In addition to the existing manufacturing, it has also entered into the service domain. In spite of all these achievements, Indian MSMEs are facing various hurdles and as a result of this, it is not able to achieve the targeted growth and is also unable to cope up with the global competition. Hence, Indian MSMEs need to adopt several strategic paths in order to meet today and the future's competition. This paper presents the literature review of how Indian MSMEs can adopt strategic marketing and innovation for achieving the competitive advantage. Keywords: micro small medium enterprises; MSMEs; economic growth; innovation; strategic marketing. (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:ids:ijbsre:v:12:y:2018:i:1:p:53-68 Access Statistics for this article More articles in International Journal of Business and Systems Research from Inderscience Enterprises Ltd |
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