 Trust factors influencing the intention of Saudi consumers to purchase onlineFai Alnassar and Monira Aloud International Journal of Business and Systems Research, 2021, vol. 15, issue 5, 545-580 Abstract: Managing consumer trust, satisfaction, perceived service quality, and loyalty attitudes in an e-commerce setting are significant for the long-term growth of e-commerce. Previous research shows that trust plays a critical role in shaping consumers' intention to purchase online. Saudi Arabia is an attractive market for the development of e-commerce and is growing fast. Therefore, this study aims to examine the main trust factors influencing the Saudi consumers' intention to purchase online by considering three trust dimensions. A conceptual framework is created, and hypotheses are developed to study the initial level of trust. The model is tested using 866 valid responses. The results show that four proposed sources - consumer characteristics, firm characteristics, website infrastructure, and experience - all have significant effects on the consumer trust dimensions (competence, benevolence and integrity). Results imply that consumers with high overall trust show a higher intention to purchase online. Keywords: trust; e-commerce; competence; integrity; benevolence; intention to purchase; antecedents; consumer; Saudi Arabia; likability; reputation. (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:ids:ijbsre:v:15:y:2021:i:5:p:545-580 Access Statistics for this article More articles in International Journal of Business and Systems Research from Inderscience Enterprises Ltd |
Is your work missing from RePEc? Here is how to contribute.
Questions or problems? Check the EconPapers FAQ or send mail to .
EconPapers is hosted by the
School of Business at Örebro University.