Improving the impact of innovation and technology centres on the performance of university-based start-ups

Marina Romanovich, Hossein Mohseni and Liudmila Romanovich

International Journal of Business and Systems Research, 2024, vol. 18, issue 4, 378-400

Abstract: The research determined the influence of innovation and technology centres on the effectiveness of university-based start-ups. What affects the productivity of implementing university start-ups' developments have been found. In the empirical part of the study, 140 start-ups were surveyed. The study's results identified the critical functions of innovation and technology centres and their relationship with university-based start-ups. Recommendations have been developed for improving university start-ups' movements, and a mechanism for their work has been proposed. Using cluster analysis procedures, their problems have been analysed, the primary role of marketing as an essential tool in the commercialisation process is identified, and recommendations on the need for marketing by companies at the early stages of development wishing to commercialise results are developed. The practical value of the research results lies in developing a conceptual marketing system as a unique approach for improving the activities of start-ups and the productivity of implementing the developments.

Keywords: innovation and technology centres; ITC; start-ups; universities; commercialisation innovation product; marketing approach. (search for similar items in EconPapers)
Date: 2024
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