Building consumers' confidence in adopting e-commerce: a Malaysian case

Mohiuddin Ahmed, Ramlah Hussein, Rashidah Minakhatun and Rafikul Islam

International Journal of Business and Systems Research, 2007, vol. 1, issue 2, 236-255

Abstract: Consumers' confidence on the online transactions is vital for the continuous growth and development of electronic commerce. In this study, we experimentally investigate the measures of consumers' perceived security and privacy over online transactions as well as the perceived trust and reliability of online vendors in order to influence consumers' overall confidence in e-commerce transactions. On the basis of responses from 163 participants, it is concluded that the major concerns in e-commerce adoption are: security and privacy over online transaction process and trust and reliability of online vendors. In order to be successful in electronic marketplace, the organisations are expected to expend their resources and exert efforts to ensure that consumers' concerns are adequately addressed.

Keywords: e-commerce; electronic commerce; security; privacy; trust; reliability; online vendors; consumer behaviour; Malaysia; consumer confidence; online transactions. (search for similar items in EconPapers)
Date: 2007
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Citations: View citations in EconPapers (2)

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