Effects of business and design strategy integration on new product development performance: an empirical analysis

Ming-Ji James Lin, Chi-Hsiang Chen and Zhe-Cheng Huang

International Journal of Business and Systems Research, 2007, vol. 1, issue 4, 438-457

Abstract: A company of different business levels may have different strategy systems. However, there is a growing understanding that systematic integration of different functional systems can improve the performance of a company. The first issue we concern is the effects of business strategy and product design strategy on New Product Development (NPD) performance. The second is to recognise whether the systematic integration of these two strategies has influences on the NPD performance or not. It is then suggested the fitness between business strategy and product design strategy to improve NPD performance for companies whose business and product design strategy are not in coordination.

Keywords: business strategy; product design strategy; new product development; NPD; strategy system integration. (search for similar items in EconPapers)
Date: 2007
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