E-business solutions in the mobile advertisement

Meiga Loho-Noya, June Wei and Charlotte A. Jones

International Journal of Business and Systems Research, 2011, vol. 5, issue 5, 475-493

Abstract: This paper aims at developing implementable e-business solutions to accelerate the adoption of information systems in the m-advertising industry. First, an e-business integrated customer chain model was developed for the m-advertising industry. A list of implementable e-business solutions was developed based on decomposition of this model. Then, the top 25 advertising companies were studied in terms of their implementation pattern of e-business solutions. Implementation on these solution items ranged from 16% to 66% for the top 25 companies. The findings on pattern analyses in the current research are beneficial to decision makers and managers in m-advertising companies. The study concludes that the implementable e-business solutions developed in this paper are crucial to accelerate the adoption of information technology for the m-advertising industry in the near future.

Keywords: m-advertising; mobile advertising; e-business; electronic business; customer relationship management; CRM; business solutions; advertisements; information systems; integrated models; customer chains; model decomposition; advertising agencies; implementation patterns; solution items; pattern analyses; decision makers; managers; ICT; information technology; communications technology; internet; world wide web; marketing; USA; United States; systems research. (search for similar items in EconPapers)
Date: 2011
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