 The role of economic diplomacy in upgrading emerging countries' position in global value chains in a post-crisis world: evidence from the Moroccan automotive industryHanane Zerwal International Journal of Diplomacy and Economy, 2026, vol. 12, issue 2, 185-218 Abstract: This paper utilises a qualitative approach to understand how the deployment of economic diplomatic tools can serve emerging markets in upgrading their position in global value chains (GVCs), specifically in the post-COVID-19 pandemic period. The main findings of the present research highlight that the Moroccan economic diplomacy has taken actions to support the recovery of its automotive industry, increase its integration into GVCs and maintain its competitiveness on the global market. These actions included promoting the country's partnerships with different states through agreements covering various sectors, signing accords with foreign investors, and continuously advertising the Kingdom as a prime automotive production location, to benefit from the redefinition of the world automotive industry's GVCs. Consequently, the Moroccan automotive industry embarked on a recovery journey shortly after the beginning of the pandemic, resumed its growth in 2021 and began a smooth shift towards the production of more sustainable cars. Keywords: economic diplomacy; emerging countries; GVCs; global value chains; automotive industry; COVID-19; Moroccan automotive. (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:ids:ijdipe:v:12:y:2026:i:2:p:185-218 Access Statistics for this article More articles in International Journal of Diplomacy and Economy from Inderscience Enterprises Ltd |
Is your work missing from RePEc? Here is how to contribute.
Questions or problems? Check the EconPapers FAQ or send mail to .
EconPapers is hosted by the
School of Business at Örebro University.