Visualisation techniques and its uses in representation of web usage patterns: a survey

Ratnesh Kumar Jain

International Journal of Data Mining, Modelling and Management, 2014, vol. 6, issue 1, 83-106

Abstract: Web usage mining, the analysis of user navigation paths through websites, is a common technique for evaluating site designs or adaptive websites. Web usage mining results in usage patterns which can help website designers, analysts and business executives in proactive decision making. Different visualisation techniques are used to represent mined patterns so that it can be easily understood by the executives. It is found that the visualisation can significantly increase the quality and usefulness of web log mining results. In this paper, we tried to find out how many different visualisation techniques are utilised for web usage mining.

Keywords: web usage mining; visualisation; human factors; website design; website evaluation; adaptive websites. (search for similar items in EconPapers)
Date: 2014
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