A career in shipping? Image and background factors as predictors

Arne Jensen and Rickard Bergqvist

International Journal of Decision Sciences, Risk and Management, 2016, vol. 6, issue 3, 240-264

Abstract: The image of the shipping industry plays a vital role in developing the future of maritime transport. In order to attract young people to the shipping industry, it is crucial to understand the image the shipping industry has among young people and the anatomy of the concept in order to effectively promote careers in shipping, and to develop shipping as an attractive labour market for young people. This paper reports on the findings of a large-scale survey of the image of shipping and image-related concepts among upper secondary school pupils in Sweden, Norway, and Greece. We identify, define, and analyse empirically the anatomy of the image concept by means of multivariate statistical analysis.

Keywords: shipping image; shipping industry; perceptions; attitudes; maritime careers; survey; promotion; strategy; maritime transport; young people; secondary school pupils; Sweden; Norway; Greece; secondary education. (search for similar items in EconPapers)
Date: 2016
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