Individual investors' attitude towards online stock trading: some evidence from a developing country

Rajdeep Kumar Raut and Niladri Das

International Journal of Economics and Business Research, 2017, vol. 14, issue 3/4, 254-267

Abstract: The present study attempts to investigate the individual investors' intention to use online stock trading in the Indian capital market using the theory of planned behaviour (TPB). Responses were collected from 280 individual investors applying convenience sampling approach. Data was analysed using structural equation modelling (SEM) to evaluate the investors' attitude for online investment, influence of social pressure and perceived behavioural control on the intention for online investing and finally on actual usage. The findings reported that the TPB model was supporting the objective of this study and all the constructs have shown positive influence on online investment behaviour. Attitude towards online trading was found to be most influencing factor whereas subjective norms showed its least impact on intention of individual investors.

Keywords: internet; individual investors; theory of planned behaviour; TPB; stock market; online trading. (search for similar items in EconPapers)
Date: 2017
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