Assessing socio-demographic characteristics of FinTech users: an empirical study on mobile money in Pakistan

Misbah Noreen, Md. Shahin Mia and Zahiruddin Ghazali

International Journal of Economics and Business Research, 2023, vol. 25, issue 1, 150-160

Abstract: In Pakistan, the usage of FinTech particularly mobile money services is very poor. In addition, the socio-demographic characteristics of the mobile money users in the country has not been studied well. Therefore, this study aims to examine the socio-demographic characteristics of FinTech users, particularly the mobile money users in Pakistan. The study conducted a cross-sectional survey to collect the data at the household level. It was found that an overwhelming portion of the mobile money users in Pakistan are males (93%) while females are very few (7%) in numbers. The study also found that the majority of the respondents (67%) are from the urban locality. The study provides an insight into socio-demographic profiling of the mobile money users that might help the policymakers to design a policy to enhance the usage of mobile money services in Pakistan.

Keywords: socio-demographic characteristics; FinTech; mobile money users; Pakistan. (search for similar items in EconPapers)
Date: 2023
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