Serving the poor by marketing information: developing a sustainable village phone model in Bangladesh

M. Shahriar Akter, Jay Rajasekera and Mahfuzur Rahman

International Journal of Economics and Business Research, 2010, vol. 2, issue 3/4, 288-309

Abstract: Wireless technologies have created an unprecedented opportunity for rural customers in the developing world to solve their communication and information problems in an instantaneous, interactive and customised way. The framework of the study focuses on existing mobile village phone model in Bangladesh and suggests ways to make it sustainable through mobile information services marketing. The study has treated 'village phone' as a cost effective and interactive channel through which various information services can be marketed to serve customers in the rural settings.

Keywords: developing countries; developing economies; emerging economies; business research; information marketing; Grameenphone; Grameen Telecom; village phone model; sustainable development; sustainability; Bangladesh; rural communities; poverty; telecommunications; telephones; wireless technologies; payphones; mobile phones; cell phones; mobile communications; mobile services; m-services. (search for similar items in EconPapers)
Date: 2010
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.inderscience.com/link.php?id=32297 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijecbr:v:2:y:2010:i:3/4:p:288-309

Access Statistics for this article

More articles in International Journal of Economics and Business Research from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().