Factors affecting Jordanian consumer loyalty toward cellular phone brand

Sulieman Ibraheem Shelash Al-Hawary and Sara Ahmad Moen Harahsheh

International Journal of Economics and Business Research, 2014, vol. 7, issue 3, 349-375

Abstract: The aim of the study was to investigate factors that affect Jordanian consumers' loyalty to cellular phone brand. Population of the study included all students of northern region universities. A random sample was selected from this population. The constructs in this study were developed by using measurement scales adopted from prior studies. The instrument was evaluated for reliability and validity. Statistical package (SPSS) was used to test hypothesis. The results of statistical analysis indicated that price plays a significant role in consumers 'loyalty for cellular phone brand'. There was also a significant effect of perceived value, satisfaction and perceived quality on consumers 'loyalty to cellular phone brand' among Jordanian consumers represented by students of northern region universities.

Keywords: price; perceived quality; perceived value; customer satisfaction; brand loyalty; Jordan; consumer loyalty; cell phones; mobile phones; phone brands. (search for similar items in EconPapers)
Date: 2014
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.inderscience.com/link.php?id=60372 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijecbr:v:7:y:2014:i:3:p:349-375

Access Statistics for this article

More articles in International Journal of Economics and Business Research from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().