Online course enrolment and tuition: empirical evidence from public colleges in Georgia, USA

Yongseung Han (), Michael P. Ryan and Kelly Manley

International Journal of Education Economics and Development, 2019, vol. 10, issue 1, 1-21

Abstract: In the USA, higher education has witnessed substantial increases in tuition levels and online course offerings. In an effort to estimate the demand for online courses, this study collected institutional-level enrolment data during four academic years (2010-2011 through 2013-2014) from 22 colleges within the University System of Georgia (USG). The results indicate that: 1) the demand for online courses is price-elastic (a 10% increase in online tuition rates reduces online credit hours by 15-18% when the effect of traditional course tuition rate is not controlled, and by 30-36% when this effect is controlled); 2) online credit hours increase 1.0 to 1.3 times more than overall student enrolment; 3) online courses and traditional courses are shown to be substitutes, rather than complements.

Keywords: online course; enrolment; tuition; higher education; financial aid; demand; elasticity; marketing; USA. (search for similar items in EconPapers)
Date: 2019
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