Key decision-making factors of MOOCs users towards paid MOOCs
Cynthia Dewi and
Roozbeh Babolian Hendijani
International Journal of Education Economics and Development, 2021, vol. 12, issue 2, 151-169
This research aims to further examine the key decision-making factors of MOOCs users towards paid MOOCs. The research intends to assist in improving, and consequently, will contribute to research and implementation of better MOOCs. An online questionnaire was distributed among 202 MOOCs users who have made MOOCs purchase (purposive and snowball sampling). The respondents were asked variables considered in choosing MOOCs, including providers, price, personal factors, learning goals, course content and environmental factors. Participants were also asked on their MOOCs experiences and demographic questions. The findings indicated most participants were professionals who sought resources to develop their career in flexible manner. The findings showed environmental factors are important as they affect participants' learning motivation and perception. This study highlights the need to produce MOOCs to be more relevant to the audience.
Keywords: environmental factors; massive open online courses; MOOCs; motivation; personal factors; provider. (search for similar items in EconPapers)
References: Add references at CitEc
Citations: Track citations by RSS feed
Downloads: (external link)
Access to full text is restricted to subscribers.
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:ids:ijeded:v:12:y:2021:i:2:p:151-169
Access Statistics for this article
More articles in International Journal of Education Economics and Development from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().