EconPapers    
Economics at your fingertips  
 

Analysing determinants of student relationship management implementation: integration of fuzzy DEMATEL and AHP techniques

Hossein Sayyadi Tooranloo, Seyyed Habibollah Mirghafoori and Marzieh Abdolhosseini

International Journal of Education Economics and Development, 2021, vol. 12, issue 2, 170-191

Abstract: Today, customer orientation and satisfaction play such critical role in organisations that failure to comply with these approaches eliminates organisations from the competitive market. Organisations accepted that in the present business environment, customer relationship creation and management are the main determinants of competition. There are few studies on student relationship management; they have focused on related concepts to this attitude but have not directly developed this concept. This study seeks to present a new method for analysis of factors affecting the implementation of the student relationship management (SRM) using the knowledge and experience of experts. In this study, we applied the analytic hierarchy process (AHP) and DEMATEL to comprehensively express the mentioned factors, the factors affecting the implementation of student relationship management were divided into six categories. The results indicated that professor-student interaction and employee empowerment were effective factors considered as the cause; however, electronic relationship, service quality and relationship processes were determined as the factors affected by other factors.

Keywords: student relationship management; SRM; fuzzy AHP; fuzzy DEMATEL; education; universities; customer; satisfaction; quality services; SRM; commitment. (search for similar items in EconPapers)
Date: 2021
References: Add references at CitEc
Citations: Track citations by RSS feed

Downloads: (external link)
http://www.inderscience.com/link.php?id=114369 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijeded:v:12:y:2021:i:2:p:170-191

Access Statistics for this article

More articles in International Journal of Education Economics and Development from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().

 
Page updated 2022-08-17
Handle: RePEc:ids:ijeded:v:12:y:2021:i:2:p:170-191