The influence of marketing skills, entrepreneurship education, and entrepreneurial motivation on the entrepreneurial intention of the students of Universitas Jambi

Suratno Suratno, Kuswanto Kuswanto, Yantoro Yantoro and Hidayatul Arief

International Journal of Education Economics and Development, 2024, vol. 15, issue 3, 317-336

Abstract: This study examines the effect of entrepreneurship education, marketing skills, and entrepreneurial motivation on students' entrepreneurial intentions. The population in this study were undergraduate students at Jambi University in the final semester of the academic year 2020-2021. Data were collected using a questionnaire and then analysed using the SEM-PLS model approach. The results of the study indicate that marketing skills and entrepreneurship education directly and indirectly affect entrepreneurial intentions through entrepreneurial motivation. The analysis of the structural equation model that has been determined can be the basis for policymakers at Jambi University to create an entrepreneurial climate through the learning process and other programs to increase student entrepreneurial interest.

Keywords: marketing skills; entrepreneurship education; entrepreneurial motivation; entrepreneurial intention. (search for similar items in EconPapers)
Date: 2024
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