Service-dominant logic and the business model concept: toward a conceptual integration

Thomas Clauß, Sven M. Laudien and Birgit Daxböck

International Journal of Entrepreneurship and Innovation Management, 2014, vol. 18, issue 4, 266-288

Abstract: Companies are recently affected by an ongoing change of customer behaviour. Customers are no longer solely interested in product offerings but call for a provision of service solutions that accompany these offerings. This development forces companies to rethink their basic business logic by paying more attention to the crucial service aspect. This change goes along with a need for companies to redefine their idea of how to create and capture value. Against this background, we ask: how does an increased focus on service influence a company's business model? We examine this question based on the service-dominant logic concept as well as the business model concept and discuss possibilities how to adapt the business model to a service-dominant business logic. As a result, we develop a set of propositions describing the influence of a company's service-dominant business logic on basic elements of a company's business model. Our research shows that a fundamental re-design of the business model is necessary to successfully implement service-dominant logic.

Keywords: service-dominant logic; SDL; service orientation; customer integration; service transition; value co-creation; business models; transaction content; transaction structure; transaction governance. (search for similar items in EconPapers)
Date: 2014
References: Add references at CitEc
Citations: View citations in EconPapers (6)

Downloads: (external link)
http://www.inderscience.com/link.php?id=64209 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijeima:v:18:y:2014:i:4:p:266-288

Access Statistics for this article

More articles in International Journal of Entrepreneurship and Innovation Management from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().