World class sustainable product innovation: a case study

Raveesh Agarwal and Monica Thiel

International Journal of Entrepreneurship and Innovation Management, 2014, vol. 18, issue 5/6, 397-408

Abstract: Frequent searching for a great solution implies taking a risk on a start-up company, an entrepreneur, an inventor or a smaller partner. Knowing how to achieve sustainable innovation can create huge results. This teaching case addresses differing innovative growth strategies in a fiercely competitive environment adopted by Mondelēz International, formerly known as Kraft Foods, Incorporated. Overall, Mondelēz International aggressively seeks win-win partnerships and alliances for solutions that create mutual value and sustainable product innovation.

Keywords: product innovation; sustainable innovation; sustainability; competitive advantage; case study; mutual value; value creation; win-win partnerships; strategic alliances. (search for similar items in EconPapers)
Date: 2014
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