Perspectives on SMEs and the entrepreneurial marketing of intellectual property

Michel R.M. Rod and Stanley J. Paliwoda

International Journal of Entrepreneurship and Innovation Management, 2015, vol. 19, issue 3/4, 147-162

Abstract: Of all the challenges which face business, the discovery, exploitation, retention and protection of intellectual property have been identified as the most serious within the context of small high technology firms and restricting our scope to technology-related intellectual property (IP), the marketing competencies necessary for successful IP marketing are examined. Following a review of the relevant literature, the question that arises is whether mainstream marketing principles are sufficient to service the needs of technology enabled but resource limited SMEs or whether the adoption of entrepreneurial marketing is more appropriate?

Keywords: intellectual property; technology-related IP; patents; entrepreneurial marketing; marketing technology; small and medium-sized enterprises; SMEs; high technology; high tech firms; marketing competencies; entrepreneurship. (search for similar items in EconPapers)
Date: 2015
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