Drivers of eco-innovation: empirical evidence from Slovenia

Jana Hojnik, Mitja Ruzzier and BoÅ¡tjan AntonÄ iÄ

International Journal of Entrepreneurship and Innovation Management, 2017, vol. 21, issue 4/5, 422-440

Abstract: This paper uses a regression analysis to explore the determinants of eco-innovation, based on a sample of 80 Slovenian companies. The findings of this study are two-fold. First, the determinants of eco-innovation vary depending on the type of eco-innovation (product, process or organisational). The results reveal that customer demand and competitive pressure drive product eco-innovation, while managerial environmental concern, competitive intensity and competitive pressure spur process eco-innovation, and only competitive pressure exerted effect on organisational eco-innovation. Second, the findings indicate that competitive pressure is a common driver of all three eco-innovation types (product, process and organisational). Therefore, the results lead to the conclusion that different factors spur different eco-innovation types, while competitive pressure works as a common driver of all three eco-innovation types. Based on the results, we can infer that implementation of eco-innovations is becoming a relevant strategy for companies to establish a green image and pursue sustainability in this intense competitive environment.

Keywords: product eco-innovation; process eco-innovation; organisational eco-innovation; drivers; command-and-control instrument; economic incentive instrument; customer demand; managerial environmental concern; expected benefits; competitive intensity; competitive pressure; Slovenia. (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:ids:ijeima:v:21:y:2017:i:4/5:p:422-440

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