Supporting strategic alliances the SMART way

Steffen Conn and Iain Bitran

International Journal of Entrepreneurship and Innovation Management, 2004, vol. 4, issue 4, 383-392

Abstract: The Network Economy forces managers to engage competition through networks of alliances. Organisations must nurture skills that successful alliance development requires and attain a "partnering mindset". Studies indicate that alliance success remains an elusive aspiration for the majority of organisations, with up to 70% failing to meet their initial objectives. SMART addresses this issue by developing a systematic managerial method for strategic alliance formation and management. This provides the structure for a software-based decision support system that includes extensive learning and support material for manager and business consultant training.

Keywords: strategic alliances; decision support systems; partnerships; partner selection; SMART; DSS. (search for similar items in EconPapers)
Date: 2004
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