Strategic myopia: the case of MNC entry into LDCs

Matthew John Craig Walley

International Journal of Entrepreneurship and Innovation Management, 2004, vol. 4, issue 5, 450-457

Abstract: This paper discusses several episodes where First-World paradigms have been applied to strategic investments in emerging markets within LDCs. It is suggested that inappropriate business paradigms, coupled to an ideological myopia, are the root causes of many failed internationalisation projects.

Keywords: paradigms; internationalisation; emerging markets; multinationals; multinational corporations; less developed countries; entrepreneurship; entrepreneurs; strategy. (search for similar items in EconPapers)
Date: 2004
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Persistent link: https://EconPapers.repec.org/RePEc:ids:ijeima:v:4:y:2004:i:5:p:450-457

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