 Exploring the role of entrepreneurial characteristics in determining the economic growth potential of an innovationPeter Carswell and K. Asoka Gunaratne International Journal of Entrepreneurship and Innovation Management, 2005, vol. 5, issue 5/6, 441-453 Abstract: Entrepreneurial endeavours have been shown to have the potential to provide for economic growth, particularly if they are able to internationalise. However, many have argued that this growth is moderated by effective marketing strategies. In the start-up ventures, such marketing is becoming to be referred to as entrepreneurial marketing. The effectiveness of such marketing has been linked with the characteristics of the entrepreneur who has started the venture. Two hundred and forty two New Zealand based entrepreneurs were administered a questionnaire aimed at determining their entrepreneurial characteristics. Analysis of the data showed that many of these entrepreneurs had characteristics more suited to inventing rather than developing the business. As such, the paper posits that a successful transition from entrepreneurial marketing to a traditional, systematic, broad based marketing strategy is a key to developing start-up ventures to be able to internationalise. Keywords: entrepreneurship; entrepreneurial characteristics; economic growth; innovation; entrepreneurial marketing; start-ups; marketing strategies; New Zealand entrepreneurs; internationalisation. (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:ids:ijeima:v:5:y:2005:i:5/6:p:441-453 Access Statistics for this article More articles in International Journal of Entrepreneurship and Innovation Management from Inderscience Enterprises Ltd |
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