Company online presence and its effect on stock returns

Raghad Jamalallail, Tahar Tayachi and Ahmed BenSaïda
Authors registered in the RePEc Author Service: Ahmed BenSaïda

International Journal of Electronic Finance, 2024, vol. 13, issue 1, 36-58

Abstract: This paper investigates the relationship between stock prices and the online presence of companies. Mainly, we study the effect of the online presence of a company on its subsequent stock returns. Moreover, we examine the impact of companies' engagement efforts and the popularity of their search-engine keywords on their stock returns. Based on the companies listed on the Dow Jones industrial average index, results suggest that stock returns are impacted by a change in online presence, as measured by search volumes. Nevertheless, the online engagement efforts show no significant relationship with the stock returns.

Keywords: online presence; engagement efforts; stock returns; VAR model. (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:ids:ijelfi:v:13:y:2024:i:1:p:36-58

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