E-bidding adoption among SMEs: evidence from an African emerging market

Youssef Chetioui, Tahar Harkat, Fatima Zahra Rais, Hind Lebdaoui, Imane Lebdaoui and Souad Nassir

International Journal of Electronic Finance, 2024, vol. 13, issue 4, 403-421

Abstract: While digitalisation reforms aiming to enhance the quality of public services were put in place, most stakeholders in developing countries still use paper-based-tendering processes, which are associated with increased costs. To overcome these problems, calls to adopt e-bidding have recently emerged. This study aims to explore the readiness of Moroccan SMEs to adopt e-bidding. To achieve this goal, we proposed an integrated framework combining the TAM and UTAUT models to examine the predictors of SMEs' intention to adopt e-bidding. We empirically tested the conceptual model using a partial least squares (PLS) estimation based on data from 210 SMEs. Our results suggest that effort expectancy, facilitating conditions, and social influence as the key factors influencing SMEs intention to adopt e-bidding. We also suggest firm size as a significant moderator. This will help in improving SMEs' user experience and will also allow a better implementation of e-bidding in Morocco and similar contexts.

Keywords: electronic bidding; UTAUT; TAM; emerging markets; Morocco; digitalisation. (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.inderscience.com/link.php?id=141707 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijelfi:v:13:y:2024:i:4:p:403-421

Access Statistics for this article

More articles in International Journal of Electronic Finance from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().