Towards a trust-based framework for electronic payment: collaborative coupons in Korea

Seungbong Park and Min-Suk Yoon

International Journal of Electronic Finance, 2006, vol. 1, issue 2, 171-180

Abstract: The concept of trust is becoming an increasingly important factor in electronic payment (e-payment). This research investigates the rising role of collaborative coupons as new transaction media. We construct a framework for a trust-based e-payment scheme to explain the behaviour of trust within e-payment activities. By conducting a case study, we draw special attention to the impact of collaborative coupons on the e-payment schemes. The collaborative coupons schemes, whilst primarily aimed at promotion scheme, are not limited to such schemes, but also address the new way of implementing e-payment activities.

Keywords: collaborative coupons; trust; electronic payment; e-payment; e-finance; electronic finance; Korea. (search for similar items in EconPapers)
Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:ids:ijelfi:v:1:y:2006:i:2:p:171-180

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