Socioeconomic dynamics of multiple mobile phone (M²P) usage and communication in Ota, Nigeria

Koblowe Obono

International Journal of Electronic Finance, 2012, vol. 6, issue 3/4, 256-267

Abstract: Multiple mobile phone (M²P) usage has become an increasing practice in Nigeria but little is known about the factors propelling it or related communication processes. An examination of its operations reveals interaction with economic and social factors for reduction in call costs and management of network fluctuation, limitation and failure. While M²P users are active and goal-oriented, usage behaviour is associated with socioeconomic variables, including electronic finance and marketing. Findings indicate that technological advancement has not created imbecility but consumers with the freewill of determining their communication needs and choices. The study is unique in examining this phenomenon and its implications for developing economies.

Keywords: multiple phones; mobile phones; cell phones; mobile communications; context; electronic finance; e-finance; price discrimination; telecommunications; mobile technology; socioeconomic dynamics; Nigeria; call costs; network management; usage behaviour; marketing; developing countries. (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:ids:ijelfi:v:6:y:2012:i:3/4:p:256-267

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