EconPapers    
Economics at your fingertips  
 

Service industrialisation and beyond: findings from a service networks project

Andreina Mandelli

International Journal of Engineering Management and Economics, 2011, vol. 2, issue 2/3, 132-152

Abstract: This paper illustrates the findings of a project about the impact of digital technology on services. In this paper, we discuss the relevant literature in the service management and business networking fields, and our research findings from: 1) a multi-industry study for a government agency regarding changes in services observed through a 2003 to 2010 research; 2) a multi-case study of business networking in heritage tourism; 3) a case study of business networking in the advertising sector. The findings partially support, in our micro-level research, the service-industrialisation hypothesis developed at the macro (national economy) level, but also highlight important variance within sectors, best explained by a relationship-based approach to service management. Implications for business management and academic research will be discussed.

Keywords: services; service industrialisation; business networks; service networks; network marketing; relationship marketing; ICT; heritage tourism; advertising; fitness centres; market research; service management. (search for similar items in EconPapers)
Date: 2011
References: Add references at CitEc
Citations: Track citations by RSS feed

Downloads: (external link)
http://www.inderscience.com/link.php?id=41993 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijemec:v:2:y:2011:i:2/3:p:132-152

Access Statistics for this article

More articles in International Journal of Engineering Management and Economics from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().

 
Page updated 2023-11-11
Handle: RePEc:ids:ijemec:v:2:y:2011:i:2/3:p:132-152