International Journal of Electronic Marketing and Retailing

2006 - 2025

From Inderscience Enterprises Ltd
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Volume 16, issue 3, 2025

Examining the influence of HEXACO personality traits on impulse buying tendency, perceived enjoyment, and impulse buying behaviour in the context of Instagram commerce pp. 241-268

Abhay Grover, Nilesh Arora and Pooja Sharma

The previous and future trend of social media marketing research: a bibliometric analysis pp. 269-291

Meenakshi Sharma and Rajeev Srivastava

Dried fruit demand analysis using the review tag function on the Chinese CBEC platform pp. 292-314

Danaitun Pongpatcharatorntep, Worawit Janchai and Veeraporn Siddoo

Building brand trust via social media influencers: the role of vicarious product experience, perceived influencer credibility and congruence pp. 315-335

Sudhir Bhatia, Nancy Jyani and Harbhajan Bansal

Explaining the linkage of dark sides of relationship marketing variables: an empirical investigation on selected Indian entrepreneurs pp. 336-359

Deepika, Shashank Vikram Pratap Singh, Mohinder Paul, Amarjeet and Abhimanyu Bhardwaj

Volume 16, issue 2, 2025

Predictors of deep electronic word-of-mouth providing behaviour of Indian consumers pp. 133-158

Vaishnavi Balasubramanian and T. Frank Sunil Justus

Examining the presence of customer service-based strategic clusters in online retailing and the impact of service features on conversion rates pp. 159-174

Ravi Narayanaswamy and Richard A. Heiens

The effects of digital signage design features and interactivity on shoppers' behaviour: the mediated effect of positive shopping mall ambiance pp. 175-197

Thérèse Roux, Sfiso Mahlangu and Mnelisi Xaba

Creating a crisis: an examination of a modern crisis on Twitter pp. 198-217

Michael North

Food-evoked emotions and purchase intention in mobile watched YouTube chocolate campaigns: an application of FaceReader online and self-measurement methods pp. 218-240

Foteini-Rafailia Panavou, Katerina Tzafilkou and Anastasios A. Economides

Volume 16, issue 1, 2025

CRM purchase intention toward private label brand and trust: investigating the role of manufacturer brand quality, firm motives and perceived risk pp. 1-20

Suraj Shah, Maurvi Vasavada and Mahendra Sharma

Links among service quality, customer satisfaction and loyalty in Vietnam retail industry during the COVID-19 pandemic pp. 21-38

Thien-Vu Tran and Nhi Thi Hoai Nguyen

The essence of marketing intelligence research highlights from 1962 to 2021 pp. 39-66

Sushant Kumar Vishnoi, Teena Bagga and Naveen Virmani

Students' behavioural intention towards mobile technology for online shopping pp. 67-78

V. Geetha

Identifying the relationship between e-WOM engagement factors and users' purchase intention through social commerce pp. 79-103

Manjit Kour, Rajinder Kaur, Arshan Bhullar, Ritika Chaudhary and Aaliyah Siddiqui

Minimising display advertising avoidance on social media platforms - the role of exposure condition, personalisation, and personality traits pp. 104-132

Priscilla Teika Odoom, Raphael Odoom and Stephen Mahama Braimah

Volume 15, issue 6, 2024

Analysing the role of WOM and eWOM in exploring tourist destinations pp. 639-661

Priyanka Malik and Shalini Gautam

Does brand association, brand attachment, and brand identification mediate the relationship between consumers' willingness to pay premium prices and social media marketing efforts? pp. 662-686

Ruturaj Baber, Prerana Baber, Sumit Narula and Rahul Pratap Singh Kaurav

Springs of digital disruption: mediation of blockchain technology adoption in retail supply chain management pp. 687-708

Rohit Kumar Verma and Rajeev Kumar

Nexus between artificial intelligence and marketing: a systematic review and bibliometric analysis pp. 709-732

S. Rajumesh

What we know and do not know about video games as marketers: a review and synthesis of the literature pp. 733-766

Ayhan Akpınar and Muhammet Ali Tiltay

Volume 15, issue 5, 2024

The effect of social media marketing on consumers' purchase intention of organic food: the role of perceived value, trust and social identity pp. 519-540

Bee Lian Song, Chee Liew, Muthaloo Subramaniam and Salwa Ahamad

The role of perceived security, perceived compatibility, and perceived user experience in intentions to use mobile payment services by Generation Z consumers pp. 541-557

Aakash Kamble, Smita Mehendale, Supriya Desai and Devidas Golhar

Role of internal brand equity and brand citizenship behaviour on customer's satisfaction pp. 558-579

Negin Sangari, Zhaleh Alizadeh, Fatemeh Alizadeh and Shib Sankar Sana

Customer brand engagement in emerging businesses: antecedents and consequences pp. 580-599

Amir Reza Konjkav Monfared, Milad Mohebali Malmiri, Mohammadreza Barootkoob and Mohammadreza Keshavarz

Validating the potential measures of e-brand trust and e-brand loyalty: an examination using SEM pp. 600-620

Y. Anjel Raj, J. Hemalatha and K. Mohamed Jasim

Effects of seamless omnichannel experience on customer behavioural outcomes pp. 621-638

Tanya Singh and Shivendra Kumar Pandey

Volume 15, issue 4, 2024

Moderating effect of brand awareness levels on the relationship between eWOM, perceived quality, brand trust, and purchase intention pp. 393-414

Dimas Agus Hairani, Tanti Handriana and Dudi Amarullah

A study on the influence of social media marketing activities on customer satisfaction mediated by perceived value in the e-commerce industry pp. 415-430

Rashi Banerji and Animesh Singh

Return satisfaction with e-marketplaces: an investigation in Asia pp. 431-454

Kedwadee Sombultawee and Inthakan Pannarom

Impact of privacy, technology readiness, and perceived crowding on adoption of telemedicine services pp. 455-478

Gurcharan Singh, Sourabh Bhatt and Deepika Jhamb

A study of impact of the demographics on the adoption of technology-driven based payment techniques among Mom-and-Pop retail owners and consumers-in emerging markets pp. 479-500

R.K. Srivastava

Purchasing celebrity-endorsed brands as a way of self-presentation pp. 501-517

Xiaofan Yue, Nawal Hanim Abdullah, Mass Hareeza Ali and Raja Nerina Raja Yusof

Volume 15, issue 3, 2024

Understanding loyalty towards Facebook and the mediating role of trust: an expectation confirmation theory perspective pp. 261-287

Sunil Hazari

The background colour of online retailing and cognitive and emotional responses of consumers: an experimental study pp. 288-307

Manijeh Bahrainizad

I like, I don't like, I don't know: consumers' attitude towards marketing content in social media from Gen Y glasses pp. 308-329

Nor Azimah Kamaruddin, Lennora Putit and Amily Fikry

Impact of quality of AR apps on customer brand engagement, word-of-mouth and purchase intention: moderating role of perceived brand value pp. 330-349

Vipul Patel, Pradeep Kautish and Naresh K. Patel

The influence of the web-based factors on women's online purchase decision of cosmetic products pp. 350-369

Rand Al-dmour, Sameh Kamal, Hani Al-dmour, Ra'ed Masadeh and Raghda Alfaouri

Who influences the influencer - a network analytical study of an influencer's peer-based importance pp. 370-392

Jens K. Perret

Volume 15, issue 2, 2024

Modelling the antecedents of online impulse buying in cross-cultural context pp. 139-160

Abu Bashar, Shalini Singh and Vivek Kumar Pathak

An analysis of consumer perception towards supermarket and online shopping: a systematic review pp. 161-180

Shagun Jain, Tina Shivnani and Jampala Maheshchandra Babu

Consumer perception regarding the ethics of online retailing: a review, synthesis, and future research directions pp. 181-202

Saptarshi Bhattacharya, Rajendra Prasad Sharma and Ashish Gupta

Salespeople's psychological antecedents of sales force automation adoption and use in the industrial healthcare setting pp. 203-222

Kohail Younes

Predicting repurchase intentions with website usability: a parallel mediation of perceived customers satisfaction and service quality confirmation pp. 223-239

Ella Mittal and Parvinder Kaur

Intelligent model to improve the efficacy of healthcare content marketing by auto-tagging and exploring the veracity of content using opinion mining pp. 240-260

S. Sri Hari, S. Porkodi, R. Saranya and N. Vijayakumar

Volume 15, issue 1, 2024

Testing a structural model on consumers' fear of COVID-19, death anxiety, mental well-being and online shopping attitudes with a process macro pp. 1-19

Zübeyir Çelik

Predicting consumers' intention to use OFD services during COVID-19 health emergency in the USA and the UK: an application of the S-O-R model pp. 20-45

Giada Mainolfi and Simona D'Amico

E-payment or cash on delivery: do e-retailers' ethics, trust, and value matter? pp. 46-67

Karim Garrouch, Olfa Bouhlel and Mohamed Nabil Mzoughi

Social media advertising and marketing performance of SMEs in Ghana: moderating roles of firm size and fear of missing out pp. 68-88

George Asamoah, Samuel Kingsford Seglah, Isaac Sewornu Coffie, Lawrence Yaw Kusi, Ebenezer Afum and Henry Kojo Bonsu-Owu

Differences in attitude and purchase intention for multisensory stimuli in online stores with decreasing product congruence in terms of super additivity and cross-modal correspondence pp. 89-106

David Weber, Mandy Nuszbaum and Carmen María Carrillo González

Beauty in the eyes of the beholder: a meta-analytic review of the effect of design atmospherics on shopping outcomes pp. 107-137

Stephen Oduro and Alessandro De Nisco