 The influence of the web-based factors on women's online purchase decision of cosmetic productsRand Al-dmour, Sameh Kamal, Hani Al-dmour, Ra'ed Masadeh and Raghda Alfaouri International Journal of Electronic Marketing and Retailing, 2024, vol. 15, issue 3, 350-369 Abstract: This study aims at finding out the influence of the web-based factors on women's online purchase decision of cosmetic products in a developing country such as Jordan. Three web-based interrelated major factors were selected as the most common factors affecting online buying behaviour: website transactional factor, product factor and website features factor. A total of 291 Jordanian women who buy cosmetic products online were reached. The results of the study have revealed that the three web-based interrelated factors are positively associated with women online buying behaviour of cosmetic products in Jordan, and the two most important were: the website transactional factor and product-related factor. Furthermore, the relative importance of these three factors significantly varies among the respondents based on their monthly income and their level of education but was insignificantly different due to their age groups and marital status. In the final section, theoretical and practical recommendations were suggested. Keywords: cosmetics; online purchase; women; website transactional factor; product factor and website features factor; Jordan. (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:ids:ijemre:v:15:y:2024:i:3:p:350-369 Access Statistics for this article More articles in International Journal of Electronic Marketing and Retailing from Inderscience Enterprises Ltd |
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