Springs of digital disruption: mediation of blockchain technology adoption in retail supply chain management

Rohit Kumar Verma and Rajeev Kumar

International Journal of Electronic Marketing and Retailing, 2024, vol. 15, issue 6, 687-708

Abstract: Supply chain management practices are vital for success and survival in today's competitive Indian retail market. The advent of COVID-19 pandemic necessitates a digital disruption in retail supply chain management centred on efficient technology like blockchain in order to enhance supply chain performance. The present research aims to decipher the nature of associations between supply chain management practices, blockchain technology adoption and supply chain performance in retail firms. The research is based on primary survey of specific food and grocery retailers operating on a supermarket format stores in two Indian cities. The findings pointed towards the presence of significant and positive association of all the constructs with each other. Moreover, the mediating role of blockchain technology adoption was also revealed, i.e., it partially mediates the effects of supply chain management practices on supply chain performance.

Keywords: digital disruption; blockchain technology adoption; BTA; retail; supply chain management practices; supply chain performance; SCP. (search for similar items in EconPapers)
Date: 2024
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