Effect of discounts on search and shopping intentions: the moderating role of shopping environment

Neel Das, Bidisha Burman and Abhijit Biswas

International Journal of Electronic Marketing and Retailing, 2006, vol. 1, issue 2, 155-168

Abstract: This article examines consumers' perceptions of search and shopping intentions, at different levels of discounts across two different shopping environments – traditional 'brick and mortar' and the internet. An experiment was conducted to examine the proposed hypotheses and the results indicate that while search intention is not different in the two environments, shopping intention of the consumers differ at varying discount levels.

Keywords: internet; price discounts; online retailing; online shopping; search intention; shopping intention; economics of information; utility theory; adaptation level theory; electronic marketing; electronic advertising; e-marketing; e-advertising; online marketing; online advertising; internet marketing; internet advertising; consumer behaviour. (search for similar items in EconPapers)
Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:ids:ijemre:v:1:y:2006:i:2:p:155-168

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