Assessing the impact of corporate credibility and technology acceptance on online shopping

Esther Swilley and Ronald E. Goldsmith

International Journal of Electronic Marketing and Retailing, 2007, vol. 1, issue 3, 199-216

Abstract: The purpose of this study was to assess the relationships between perceived ease of use, usefulness, trustworthiness, and expertise with self-reported willingness to give information to an e-vendor, future e-vendor purchase intentions, and to recommend the e-vendor to others. Data from a survey of 70 adult respondents showed that perceived ease of use, perceived usefulness, and perceptions of corporate trust were positively correlated with future purchase intentions and willingness to recommend the e-vendor to other consumers. Only trust, however, was positively associated with information giving. Perceived corporate expertise was virtually unrelated to how consumers evaluated their online vendors.

Keywords: technology acceptance model; TAM; corporate credibility; internet shopping; electronic marketing; electronic retailing; online shopping; ease of use; usefulness; trustworthiness; corporate expertise; perceptions; e-vendors; corporate trust; online vendors; purchase intentions; internet marketing; internet retailing. (search for similar items in EconPapers)
Date: 2007
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