Small business clusters and their role in prioritising barriers to e-commerce adoption: a study of two approaches to cluster development

Robert MacGregor and Lejla Vrazalic

International Journal of Electronic Marketing and Retailing, 2007, vol. 1, issue 3, 236-259

Abstract: In the last decade there has been renewed interest in the role of clusters as tools for boosting regional competitiveness. This has been especially evident with the advent of e-commerce and initiatives by governments throughout the world encouraging the adoption and use of the technology. This paper investigates two approaches to cluster development and e-commerce adoption and their effect on the level of importance placed on barriers to e-commerce adoption by regional small businesses. The results show that not only does membership/non-membership of a cluster affect the perceived importance of barriers to e-commerce, but that the cluster approach itself also affects the priorities placed on e-commerce adoption barriers.

Keywords: cluster development; SMEs; small and medium-sized enterprises; e-commerce; electronic commerce; barriers; prioritisation; electronic marketing; electronic retailing; Sweden; Australia; small business clusters; regional competitiveness; internet marketing; internet retailing. (search for similar items in EconPapers)
Date: 2007
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:ids:ijemre:v:1:y:2007:i:3:p:236-259

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