The impact of Medium Specific Investment and trust on the use of the internet for information search

Talai Osmonbekov, Naveen Donthu and Danny N. Bellenger

International Journal of Electronic Marketing and Retailing, 2007, vol. 1, issue 4, 289-302

Abstract: The purpose of this study is to explore factors that impact use of the internet for information search. Drawing from transaction cost analysis, technology adoption model and trust literatures, we propose a model explaining use of the internet for information search. An empirical investigation involving 291 consumers reveals significant impact of Medium Specific Investment (MSI) and trust on perceived ease of use and perceived usefulness. Both perceived ease of use and usefulness significantly impact use of the internet for information search. Managerial implications of the findings and directions for future research are discussed.

Keywords: technology acceptance model; TAM; medium specific investment; MSI; internet marketing; internet retailing; etailing; information searching; transaction cost analysis; trust; consumer perceptions; ease-of-use; usefulness; electronic marketing; electronic retailing; e-marketing; online marketing; online retailing. (search for similar items in EconPapers)
Date: 2007
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Persistent link: https://EconPapers.repec.org/RePEc:ids:ijemre:v:1:y:2007:i:4:p:289-302

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