Information quality, online community and trust: a study of antecedents to shoppers' website loyalty

Michael Chih-Hung Wang, Edward Shih-Tse Wang, Julian Ming-Sung Cheng and Alex Fei-Long Chen

International Journal of Electronic Marketing and Retailing, 2009, vol. 2, issue 3, 203-219

Abstract: The internet is changing the way consumers shop for and purchase goods and services, and it has been rapidly adopted globally. Since online shopping is a new phenomenon that has recently experienced rapid growth, research on the formation of consumer loyalty online remains scarce. This investigation of the characteristics of online shopping interactions (for example, online ordering of goods) discusses the effects of information quality, online communities and online consumer trust as factors of online consumer loyalty. An online survey conducted in Taiwan obtained 250 valid responses (online shoppers). Structural Equation Modelling (SEM) analysis indicated an acceptable goodness-of-fit for the proposed model. This study confirmed two antecedents – information quality and online communities via online consumer trust – to increased online loyalty in online shopping websites.

Keywords: information quality; online communities; consumer trust; consumer loyalty; electronic marketing; e-marketing; electronic retailing; e-retailing; Taiwan; structural equation modelling; SEM; e-tailing; internet; online shopping; shopping websites. (search for similar items in EconPapers)
Date: 2009
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://www.inderscience.com/link.php?id=21806 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijemre:v:2:y:2009:i:3:p:203-219

Access Statistics for this article

More articles in International Journal of Electronic Marketing and Retailing from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().