Keeping internet marketing up and running: potential disasters and how to plan for them

Katherine T. Smith and P. Paul Lin

International Journal of Electronic Marketing and Retailing, 2011, vol. 4, issue 1, 1-15

Abstract: E-commerce is critical to a company's overall marketing efforts. This article presents examples of some of the potential disasters that can threaten a company's e-commerce website. In addition the article provides steps in disaster recovery planning (DRP). Whether a disaster is natural or manmade, an effective DRP will help prevent or minimise the effects of disasters on company e-commerce operations. A well-designed DRP can help companies avoid costly interruptions to business.

Keywords: e-commerce; e-business; internet marketing; disaster recovery planning; electronic commerce; electronic business; world wide web; disaster management; emergency management; potential disasters; natural disasters; manmade disasters; business interruptions; data loss; equipment loss; computer hardware; computer software; programmed threats; hackers; hacking; denial of service; service providers; sabotage; malicious acts; water damage; fire damage; heat damage; smoke damage; power surges; electricity supply; power failures; website defacement; web misuse; electronic marketing; e-marketing; electronic retailing; e-retailing. (search for similar items in EconPapers)
Date: 2011
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