Antecedents of IT effectiveness in Indian retail sector

Khushdeep Dharni and Madhur Chawla

International Journal of Electronic Marketing and Retailing, 2012, vol. 5, issue 1, 32-47

Abstract: Use of IT applications in retail is intensifying and countries such as India are going through the early stages of retail concentration and deployment of IT applications in retailing. Most of the past studies regarding use of IT applications in retail have focused merely on the benefits arising out of use of such applications. The present study is an attempt to explore the impact of IT related benefits as well as problems on the performance of IT in the retail sector. Results of the study indicate that IT related problems were having significant impact on the performance of IT in retail. Findings of the study also indicate that IT in retail is moving towards the commoditisation phase.

Keywords: information technology; retail sector; organised retailing; IT effectiveness; India; IT performance. (search for similar items in EconPapers)
Date: 2012
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.inderscience.com/link.php?id=47593 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijemre:v:5:y:2012:i:1:p:32-47

Access Statistics for this article

More articles in International Journal of Electronic Marketing and Retailing from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().