Modelling the impact of 3D product presentation on online behaviour

Raed S. Algharabat and Amjad A. Abu-ElSamen

International Journal of Electronic Marketing and Retailing, 2013, vol. 5, issue 3, 242-264

Abstract: This research aims to investigate the impact of an authentic diagnostic three-dimensional (3D) product presentation on trust, attitude and enjoyment, which in return impact purchase intention. This research believes that none of the previous studies linked an authentic diagnostic 3D product presentation type with the online trust concept. Particularly, this article implements the 3D technology in the jewellery industries. In order to test the proposed model, this research designed a hypothetical retailer website which presents a variety of diamond rings. The way this research designed the hypothetical website allows users to see the presented product from different angles, rotate the product and custom design the colours of the rings. Further, the designed web site allows participants to control the content and form of the 3D flashes. Results reveal that using a well-designed authentic diagnostic 3D enhances users' enjoyment, attitudes and trust, which have a positive impact on purchase intention.

Keywords: 3D product presentation; online trust; attitude; enjoyment; purchase intention; online behaviour; authenticity; diagnosticity; interactivity; vividness; electronic marketing; electronic retailing; e-tailing; jewellery industry; product design; custom design; retailer websites; diamond rings; consumer behaviour; online shopping. (search for similar items in EconPapers)
Date: 2013
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://www.inderscience.com/link.php?id=52891 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijemre:v:5:y:2013:i:3:p:242-264

Access Statistics for this article

More articles in International Journal of Electronic Marketing and Retailing from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().