The determinants and consequences of website credibility in e-retailing: examining the roles of ethical issues

Yam B. Limbu and Ricard W. Jensen

International Journal of Electronic Marketing and Retailing, 2018, vol. 9, issue 1, 89-108

Abstract: In the e-tailing context, little is known about ethical determinants of consumers' perceptions of the credibility of a retailer's website (i.e., website credibility). Thus, this study examines the impact of ethical issues (i.e., privacy, security, fulfilment, and non-deception) on website credibility and its subsequent influence on consumers' attitudes toward site and behavioural intentions. Results show that fulfilment and non-deception are related positively to website credibility, which ultimately influences consumers' attitudes toward retailer's website. However, security and privacy were not significant predictors of website credibility. Attitude toward the website is significantly related to purchase intent, revisit intent, and positive word-of-mouth.

Keywords: online retailing; website credibility; online retailing ethics; privacy; security; fulfilment; non-deception; attitude toward the website; purchase intent; revisit intent; positive word-of-mouth; WOM. (search for similar items in EconPapers)
Date: 2018
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:ids:ijemre:v:9:y:2018:i:1:p:89-108

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