Value creation logic in buyer-seller relationships in garment industry in Thailand

Pawarin Tuntariyanond, Pongpun Anuntavoranich, Tartat Mokkhamakkul and Sageemas Na Wichian

International Journal of Economic Policy in Emerging Economies, 2017, vol. 10, issue 1, 31-46

Abstract: The purpose of the research is to explore and identify value creation logic and strategies developed by firms and their supply chain partners in garment industry in Thailand. The methodology employed involves in-depth semi-structure interviews with 23 owners of Thai garment firms and eight executives from relevant government sector and supportive organisations. The article synthesises the empirical data and presents a summary of the finding. Dimensions of the value creation logic consist of a value creation initiative, an interaction for learning, an objective and a focus of coordination on the exchange of relationships. In this respect, two types of value creation strategies are explored in the research: 1) core value strategy; 2) value-added strategies. The research provides a better understanding of the strategic implications of the variable dimensions of the value creation logic in buyer-seller relationships.

Keywords: value creation; buyer-seller relationship; Thai garment industry; Thailand; emerging economies. (search for similar items in EconPapers)
Date: 2017
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.inderscience.com/link.php?id=83893 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijepee:v:10:y:2017:i:1:p:31-46

Access Statistics for this article

More articles in International Journal of Economic Policy in Emerging Economies from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().